Matthew McGranaghan

Matthew McGranaghan

email: mfm88@cornell.edu

I am a Ph.D. candidate in Cornell's Dyson School of Applied Economics and Management. I will be available for interviews at the 2019 AMA Summer Academic Conference.

My research focuses on the economics of consumer attention. I leverage a combination of tools including theory-driven models, lab experiments, and field experiments to empirically analyze marketing data with the goals of better understanding consumer behavior and improving firm strategy.