Matthew McGranaghan

CV
Matthew McGranaghan

mfm88@cornell.edu

I am a Ph.D. candidate in Cornell's Dyson School of Applied Economics and Management, a part of the SC Johnson College of Business. I will be available for interviews at the 2019 AMA Summer Academic Conference.

My research integrates econometric methods, experiments in the lab and field, and unique data to analyze questions relevant to both firms and marketing academics. Substantively, I am interested in consumer attention, customer analytics, and the indirect effects of marketing interventions, i.e., spillovers.